Heart
Year in Review
2025

This year we celebrated Heart’s 30th anniversary. Our What Happened book, published to commemorate this event, has been a reminder of the trust that our Clients and Artists have placed in Heart and the wealth of happy memories, beautiful artwork.

In 2025 we welcomed three new Artists to the agency; Mike Haddad, Zoé Maghamès Peters and Petra Péterffy.

The projects that the Artists worked on over the last year, continue to set new standards and we are grateful for these opportunities. Adam created a stamp set for Royal Mail, Michael provided designs for stop motion puppets for The Humane Society, Manshen created animations for GANNI and Simon’s artwork has been used for the packaging of JURA whisky. Meanwhile Zoé produced artwork for a wrapping paper, designed to normalise checking for signs and symptoms of vulval cancer and Jimmy worked on a campaign and exhibition to celebrate Newcastle United’s first major trophy in seventy years. A monumental moment for Jimmy as well as the club.

Welcome to Heart’s Year in Review

Harriet Lee Merrion

Harper's Magazine

'Into the Vortex' - a piece written by Katie Kitamura about the Japanese writer, Yūko Tsushima

Yann Kebbi

Éditions 2042

"j'aime bien le train, on a le temps de regarder"  / "I like the train, we have time to look" - A book of drawings and monoprints 

Tom Gauld

The New York Times 

Kids supplement cover: 'Where Will Your Summer Take You?'

Brett Ryder

Health Affairs

'Criminalized for Surviving: : Parenthood Under Surveillance' - For people who use substances, pregnancy and parenthood can be filled with fear, stigma, and isolation

Masha Krasnova Shabaeva

de Volkskrant

Decentering men and putting women into the spotlight

George Wylesol

The New York Review of Books

'Inside the Music' the decline of traditional newspaper reviews of new music offers and opportunity to expand our ideas of what music criticism could be

Romy Blümel

Crystal Cruises

Welcome pack for Crystal Cruise guests including an itinerary for their world cruise, map and luggage tag. The first in a series of pre-boarding gifts

“I have worked with Romy previously on a logo for our parent company Abercrombie & Kent. I wanted to work with her again for the Crystal Cruise welcome pack and gifts because of the clarity of her linework and the impact of her motifs. Her work has an elegance and timelessness that communicates a craft which is perfect for an established luxury client like this, and to translate into the various different printing and production techniques that are needed for this project”

Brendan Peer, Global Design Director, Abercrombie & Kent

Mike Haddad

Pit magazine

'America' : Issue 16 of Pit magazine, about live fire cooking

“Working with Mike was such a joy, we gave him very free reign to respond to the pieces as he wanted to, I just briefed him with the written pieces and the sizes they needed to be, and left him to it! Each of our themed issues uses just one illustrator and it makes it very hard to choose who is the right person, but I wanted this one to touch on the 1960s hey day of American magazines, and Mike was really the only candidate for it! He made my life very difficult by sending a set of roughs where every single one was a show stopper. He took the pieces and came up with brilliant smart visual ideas that took the magazine to a totally different level. It was a highlight of my 2025 working together on this issue!”

Holly Catford, Co-Founder and Art Director of Pit magazine

Manshen Lo

GANNI

Three animations celebrating the lunar new year and the Chinese year of the snake

Franz Lang

Franz Lang

Tales

Re-brand for Tales, with over 150 artworks used for a series of prompt card collections "designed to deepen your most important relationships", representing different conversation starters across 'Life Story', 'Couples' and 'Family' editions of the card decks

Zoé Maghamès Peters

Fold 7

A festive wrapping paper made in partnership with The Angry Uterus Club, designed to normalise checking for signs and symptoms of vulval cancer. Unfortunately the cancer is often caught too late. Among the signs are persistent burning, a lump or mass, persistant itching, a shape shifting mole. Talk about it!

Ben Kirchner

Ben Kirchner

The New Yorker

'Hatchet Man' portrait of Kash Patel, the new director of the F.B.I. transforming the agency on the behalf of Donald Trump

Paul Davis

Paul Davis 

Sandy Heyman

Branding of new Austin based eyewear 

Yann Kebbi

Yann Kebbi

The New York Review of Books

Portrait of Thomas Pynchon, accompanying a review of his new book Shadow Ticket, focusing on his favourite theme of how to live freely under powerful systems of control

Romy Blümel

Romy Blümel

The New York Review of Books

Portrait of Katie Kitamura, accompanying a review of her new book Audition, about family is and what pretenses sustain it

Adam Simpson

Royal Mail

'Myths & Legends' stamp set, celebrating mythical creatures and fabled figures, representing stories from different regions across the UK

“Adam was selected to illustrate the Myths and Legends stamps because his work charmingly recreates scenes that tell stories in an engaging and new way. His ability to illustrate both characters and locations combined with his use of colour, creates a real sense of atmosphere and location. The final eight images sit together perfectly and create a rich and detailed look at some of the enduring myths, legends and folklore that are historically interwoven with our past”

Marcus James, Head of Design Royal Mail Stamps & Collectables

Shonagh Rae

Shonagh Rae

Issues in Science and Technology

Techno-Origami a poem by Roger Sedarat, 'Building Decision Points Into Research’s Slipperiest Slopes' and 'Updating Mental Models of Risk'

 

Ben Kirchner

Ben Kirchner

Roland Berger Global Consulting

Ten persona's representing different countries for the annual EV Charging Report

Renaud Vigourt

Renaud Vigourt

La Base

Limited edition beer labels for a brewery in Strasbourg. Different beers (Pale ale, IPA, Brown ale) are represented by a different animal. The blend of animals for each artwork represents the making of the beer, mix and brews

Michael Kirkham

Michael Kirkham

A Humane World for Animals

Character designs for a new stop-motion film and global TV campaign. For 70 years, The Humane Society of the United States and Humane Society International have fought to protect animals and change legislation around animal welfare. The film launched the rebrand of the - Humane World for Animals - to reflect their global impact and commitment to ending animal cruelty for good

“When storyboarding this film I immediately thought of Michael as our character designer — he has an amazing ability to capture the spirit of an animal with beautifully deceptively simple line work. <br /> <br />Although I was keen for the animals to have a realism to them, I didn't want the final physical puppet to look exactly like a photoreal creature — and Michael was able to adeptly walk a fine line between realism and character-fulness. He also infused a subtle design consistency in their facial design, so they sit together as a collective, despite being wildly different animals. <br /> <br />Working with Michael is a nose to tail pleasure, he’s exhaustive in his research yet fluid and flexible in his working method. The owl, for example, needed to change breed midway through our design phase. The client fell in love with his final drawings, and these became the perfect brief for our talented puppet makers Sculpt Double, who used them to manifest the five animals into physical form.”

Johnny Kelly, Director

Petra Péterffy

Petra Péterffy

Coloradan Magazine

Diffusiophoresis, pattern formation in nature

Ben Kirchner

Ben Kirchner

Deadline

Promotion for 'Contenders Television 2025' - a showcase of series and TV movies that marks the start of the small-screen awards season

Yann Kebbi

Yann Kebbi

The Observer

Father Christmas, a short story by Ali Smith

Matthew Richardson

Matthew Richardson 

Bentley Magazine

'Silence Reimagined' from tech-enabled quiet zones to acoustically crafted sanctuaries, the next generation of silence

Lucinda Rogers

The New York Times

Portraits for the 'America in Focus' ongoing series, which gathers topical focus groups to expand the reach of opinion journalism to include people who are often overlooked in the national conversation

Laura Carlin

Enchanted Lion

The Boy Who Became A Parrot wrtten by Wolverton Hill, a long form picture book and affectionate biography of the nineteenth century English artist, illustrator and poet, best known for his limericks and nonsense poetry

Romy Blümel

Penguin Random House

Deluxe gift editions of Dracula by Bram Stoker and Emma by Jane Austen, part of the Vintage Collector's Classics series

Ben Kirchner

Division Street Revisited

For her podcast, Pulitzer Prize winner Mary Schmich traces the lives of seven people who originally featured in Studs Terkel’s first book of oral history - Division Street - which was published in 1967 and was based on personal interviews of seventy residents of Chicago charting the social changes of the time

Clockwise from above: Ben Bearskin, a Native American activist, Della Reuther, a Lithuanian tavern owner, Mary Ward Wolkonsky, a prominent white woman in Chicago high society and Leon Beverly, a Black labor leader

 

Simon Pemberton

JURA

Packaging for a range of the Single Malt Scotch Whisky

Zoé Maghamès Peters

The New York Times

'How to Eat Friends and Influence People' a review of Olivie Blake’s novel Girl Dinner about a cannibalistic sorority

Jason Ford

Tricycle: The Buddhist Review

'Mindfulness Is a Lifestyle Change' - retreats are easy, the real work starts when normal life resumes

George Wylesol

The New York Times

'Why Is ChatGPT Telling People to Email Me?' - A reporter who writes about A.I. finds her work is catching on — with the Chatbot she often writes about

Fien Jorissen

Barry Falls

Laurence King Publishing

The World of Titanic, a 1,000 piece jigsaw puzzle

Harriet Lee Merrion

Osteria Angelina 

Inspired by Angelina’s concept of blending Italian and Japanese culinary traditions (itameshi:イタ飯), the artwork appears on the restaurant's menus and reflects the attention to design, craft, and atmosphere at the heart of the restaurant’s identity

Petra Péterffy

Dialogues

'The AI-Powered Future of Drug Discovery' the pioneering AI model AlphaFold can predict the structure and interactions of molecules with unprecedented accuracy

Yann Kebbi

Foundation Cartier

In a collaboration between The RATP (the transportation of Paris) and Fondation Cartier, Yann's artworks have been installed in Galerie Valois, the former shopping arcade that connects the Palais-Royal - Musée due Louvre metro station with the former Grands Magasins du Louvre department store

The series of drawings entitled 'Chantier', document the building of Foundation Cartier's new contemporary art museum, making the invisible aspects of a construction project visible – particularly the women and men at work, concealed behind machinery and scaffolding. They depict scenes of life, and perspectives on how people move and exist within exhibition spaces

Franz Lang

Cannes Film Festival

A series of characters

Brett Ryder

Ronshin Group

An illustrated version of The Wonderful Wizard of Oz, featuring over fifty colour artworks

Petra Péterffy

NOĒMA

'The Future of Health on a Damaged Planet' the health of a specific human community is inseparable from the health of its watershed, airshed, surrounding ecosystems and ultimately the planetary system as a whole

Mari Kanstad Johnsen

Morgenbladet

The Literature Awards 2025 - Norway's ten best young authors

 

 

Mike Haddad

Sewanee

'Mountain Music' the soundtrack of college days at The University Of The South, Tennessee

Ben Jones

History Today

'Lost in the Kennedy Files' - the release of government documents related to the Kennedy assassination will keep scholars busy for years, but will we learn anything new?

Simon Pemberton

Penguin Random House 

Vintage Classics editions of 'The Magic Mountain', 'Buddenbrooks', 'Death in Venice' and 'Doctor Faustus' by Thomas Mann

Renaud Vigourt

Reddit

Mural created for Reddit CEO Steve Huffman's office, at their new headquarters in San Francisco

The artwork contains various 'easter eggs' based on Huffman's career and interests, as well as the infamous Reddit 'Snoos'

Jimmy Turrell

Pickpocket

Profile of David Lynch

Matthew Richardson

Tricycle: Buddhist Review

Winter Haiku: To Go, to Move, to Lie Down

Michelle Mildenberg Lara

The Financial Times

Review of Curtis Sittenfeld's collection of short stories, Show Don't Tell

George Wylesol

Bloomberg Businessweek

'Donald and Melania Trump's Terrible, Tacky, Seemingly Legal Memecoin Adventure'

Barry Falls

Netflix Tudum Magazine

Black Rabbit Dinner Party, a night at the series' titular restaurant is unlike any other

“Tom Gauld’s transformation of the humble stick figure is perhaps the most impressive sleight of hand you will witness.”

Irene Velentzas, The Comics Journal

Jimmy Turrell

Baltic Centre For Contemporary Art

'Road to Wembley' exhibition celebrating Newcastle United's historic Carabao Cup victory, turning the city's famous art gallery into 'The Black and White Church'

Manshen Lo

The Folio Society

Illustrated edition of Tomorrow, and Tomorrow and Tomorrow by Gabrielle Zevin

Only three years on from first publication by Penguin Random House, Tomorrow, and Tomorrow, and Tomorrow has established itself as a classic of the 21st century and is one of the most contemporary novels The Folio Society has ever published

“Manshen was a delight to work with on the Folio Society edition of <i>Tomorrow, and Tomorrow, and Tomorrow</i>. She came to the project with a wealth of ideas and a clear, detailed vision for the book. Throughout the process she was thoughtful, collaborative, and meticulous, and the finished result is this smart, stylish book – a beautifully realised version of a new contemporary classic”

Sophia Schoepfer, Fiction Editor, The Folio Society

Tom Gauld

The New Yorker

'Winter Sun'

Tom's eleventh cover for the magazine,

A novel form of light therapy for the winter months: exposure to the warming rays of a work of art

Luke Best

Use Case

Lucinda Rogers

Glastonbury Festival 2025

From a series of drawings made on location 

Design and build by Josh Attwood